Since it’s founding, Alo has always been a social first, social led brand.

It’s iconic Instagram accounts are the reason why so many know the LA based brand. Since 2020 and the rise of Tiktok, the way content is being consumed has changed so much, which includes what type of content people (specifically Gen-Z/millennials) want to see.

My role at Alo focused on creating strategies that resonate with Gen-Z and the quickly changing landscape on social media, especially IG + Tiktok. Instagram is no longer just a picture sharing platform and Tiktok has created a space for people to go to find the next big thing that will change their lives. Which includes, clothing and fashion. Within 6 months, videos from 2021 Q3-Q4, have amassed over 6mil views (versus 300k views Q1-2).

Alongside channel strategy, I also manage content that goes through our accounts to ensure each one has the right content for every drop and campaign and if not, create a plan on how to fulfill content needs — shooting outfits on model/yogi, connecting with influencer team for partner content, etc

Tiktok/short form video Alo House coverage: 

• Alo Winter House Soft Launch

• Makayla London in Faux Fur 

• Spin the Bottle Trend

• Tinx @ Alo House

• Find your dream come true ft. Indiana, Anna Sitar, & more

• Snowball fight ft. Undos, Zoefish, & more

• Faux fur try on

Tiktok/short form video Roblox Launch coverage:

• Roblox Launch from NYFW

• Hiro in Roblox

• Josh in Roblox

• New Puffer Drop

• Matching set in the metaverse

Frieze LA coverage:

• HQ’s new mural

• POV: you arrived at Frieze LA

Alo x Barbara Palvin

• Hot Shot Bodysuit

• Cinch Set